3 common words that might be failing your marketing

If you're serious about marketing, then you don't need these three one-way words: push, promote, spread the message. They assume your audience is a passive vessel that can be brainwashed into liking your product/idea. 

If your communication or marketing plans are about pushing out messages, then you've taken your audience out of the equation. Nobody wants to be trapped in an elevator with someone who's going to spend all the time talking about themselves.

Marketing is all about building relationships. It needs to go both ways.

Pushing out messages will fail you. Instead, get to know your partners in dialogue and listen to what they have to say. It will make all the difference.