The myth of the general public
The general public migh have won the battle in statistics but lost the war in communications.
How can you talk to teenagers, single fathers, sports enthusiasts, working class, the seniors and musicians at the same time and still stay relevant?
The truth is, you can't. General public is like a cloak hiding everything that makes a person unique and different.
Talking to everyone is like throwing a few thousand messages off the plane, hoping some will catch. It's vague, impersonal and easy to ignore.
People don't want thousands of messages that are made for anyone. They want just one made for them.