When the curtain is down

We're led to believe that what matters most is getting under the spotlights.

Those few moments on the stage when all eyes are on us and we're ready to shine.

Except that our audiences decide who we are when the curtain is down.

What matters is what we do when we think no one is looking. Do we put our values to action or are we preparing for those 5 minutes under the spotlights?

Cases like Nestle using child slavery to make their products or Volkswagen cheating on emission tests show how important it is for brands to walk the talk. Managing reputation is always more about doing that it is about saying.

So how does your brand look when the curtain is down?